“I want to represent
Avant-Garde.”
Shaped-hairstyle completes her fashion
Thierry Mugler
Madonna?
Powerful and Futuristic
Media kills both public and celebrities
Provocative performance
Positive message
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
media users have their own page; they also can find/acquire neighbors among their Facebook friends to share duties, inventory, etc..
Also, continual action exists regardless of any individual players login status (just as the Facebook feed always flows.) The temporal persistence of these games requires users to sign in and play, regardless of the inconvenience and time away from other online or
performing managers tend to be very media-sensitive(높은 성과의 관리자들은 매체에 민감한 경향이 있다)
Communication so concerned with being inoffensive that mean-ing and simplicity are lost or free expression is hampered.
(PC는 귀에 거슬리지 않는 것과 지나치게 관계가 있어서 의미와 단순성이 상실되거나 자유로운 표현에 방해
performance art
-> write, draw, paint, color white man with CONVERSE
* Enjoy your night with CONVERSE
-> wear CONVERSE and get discount at the bar
- Converse need to inform
targets of converse’s different concept
- Converse need to induce brand recall to consumers
- So our media objective is attaining
the
주력매체 : TV / 케이블 TV / 극장 /인터넷
보조매체 : 신문 /교통광고 / 라디오 / 잡지
Target에 강한 영향력을 가진 매체, 강한 Impact, Image 전달 용이
높은 정보 전달력, 넓은 Coverage, 경쟁사의 변화에 신속대처 가능
세분화된 Target, 저렴한 단가, 다양한 표현물 제작 가능
낮은 단가로 반복노출
i phone과 갤럭시S의 기능 차이는 크지 않음
but 애플 제품에 대한 두터운 팬 층의 존재
출시시기가 겹치기 때문에 애플 매니아 층을
움직일 만큼의 광고 노출이 요구됨
4.0”, WVGA(800x480) 해상도
SUPER AMOLED 디스플레이
9.9cm의 초슬림 바디
초고속 1GHz CPU(S5PC111)를 탑재
지상파DMB
탈착 및 교체가
3.2 Key competencies, capabilities, and resources
3.2.1 Key competencies and capabilities
Key Keyword Focused Anchor Text from External Links
Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined
External Link Popularity
The major search engines use many metrics to determine the value of external links. Some of these metrics incl
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
Ⅰ. 서 론
한강의 기적을 이룬 대한민국은 선진국이 되었다고 하지만 사회 각 분야에 있어 아직도 고우험에 노출 되 있는 직업이 매우 많다는 사실이다. 최근 1월에 광주 신축 아파트 붕괴 사고 사흘 만에 실종자 6명이 사망한 채로 발견되었다. 붕괴한 건물의 경우 작업공정을 철저하게 지키지 않고